Navigating the Influencer Landscape

This chapter examines the evolution of influencer marketing through a personal journey of negotiation and growth, particularly during challenging times like the COVID-19 pandemic. It emphasizes the significance of strategic brand collaborations, the shift towards understanding influencer value, and the importance of authentic content in marketing efforts. Additionally, the chapter discusses the necessity for brands to adapt their strategies in a changing landscape, focusing on clear goals and the benefits of partnering with both larger and niche influencers.