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How to Build Emotional Design?
I think Tesla is somehow like a very credible company. And honestly, that's something not a lot of companies truly achieve at the moment. Even though they have all of these cameras, what they do on the main screen in the car, and I think this is such a great way that they have thought about it. Whenever there's a recording starting or something happening with these cameras, they will tell you in quite a detailed text, what's going to happen? But we're going to be very open and transparent about it. And, and again, it builds trust. And what comes on top of it is these delightful experiences, right? And so I think that's the frame for me