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A harbinger of change in Medialand 

Make Me Smart

CHAPTER

Comcast's Strategic Spin-Off: A Shift in the Media Landscape

This chapter explores Comcast's choice to divest MSNBC and CNBC, comparing it to creating 'bad banks' during financial crises. It addresses the declining value of cable news and the media industry's struggle to adapt to shifting revenue models, emphasizing a growing reliance on philanthropy.

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