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Episode 637 | B2B vs. B2C, Hiring for Sales, and Bootstrapping a 2-Sided Marketplace

Startups For the Rest of Us

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Intro

This chapter addresses listener questions around the fundamental differences between B2B and B2C models, and offers insights on hiring sales personnel and bootstrapping two-sided marketplaces. The discussion balances humor with depth, exploring the complexities of consumer startups transitioning to B2B SaaS while providing actionable strategies for effective sales hiring and understanding customer needs.

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