Skift Daily Travel Briefing cover image

Hilton’s Ambitions for a Hotel-Apartment Hybrid

Skift Daily Travel Briefing

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The Business of Travel: What You Need to Know

Hilton appears prepared to launch a new apartment hotel brand. Experts forecast that 2026 will bring the likely return to pre-pandemic levels of travel spending. Some major cities are placing more value on tourism, as in-place office vacancies continue to be replaced by the hybrid work model.

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