Snapchat's ad platform or ad engine was created initially to buy like Snapchat geo filters as ad space. But Facebook said, "We have enough content here and we want to create like a social network" And I think TikTok is also in that realm too, where they're just like, 'We don't need our users to play the game of ads'
This is a spicy one. Nik and Moiz go in hard on Route, drill down into Musk’s Twitter acquisition and get into Facebook’s latest figures.
Join them for a no-holds-barred conversation on DTC business with zero BS, hot takes and searingly honest opinions.
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Timestamps:
0:00 Intro
01:08 The Twitter Musk Debate
05:10 Twitter’s Winners and Losers
10:13 Setting Fire To Your Own Fortune
12:23 The Trump Prediction
16:54 The Absolute Worst
19:01 Exposed
26:53 Yelp For Influencers
30:09 What Goes Down, Must Go Down?
33:11 How To Win The Game