Social Media

Rachel: In aggregate, what did we learn about the health of the advertising market for social media companies this week? Rachel: We're learning that people are continuing to spend. Are billions of dollars still moving into platforms like meta and Pinterest and TikTok absolutely; it continues to be a platform that everyone should be watching. Elon Musk is talking about sharing revenues from ads with the creators. Do you think he can do that? "I do think there's an opportunity for Twitter to engage with creators in this way," she says.