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The Art Of Pricing Irresistible Consulting Offers With Casey Brown: Podcast #287

Consulting Success Podcast

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The Importance of Confidence in Pricing

Roxanne Jones: I started out in engineering kind of by accident, finding my way into Six Sigma at GE. She says the biggest reason companies and individuals who sell their services like consultants are not making more money with pricing isn't a better spreadsheet or an understanding of the data. It's really the confidence or the fear that guides our decision-making, she says. "It's not important to have the very, very, very best mouse trap as much as it is to take whatever Mouse Trap you have"

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