
Podcast 22 - Merchant Funded Rewards
Loyalty Wired
00:00
Google Is Getting Rid of Third Party Cookies, Right?
The cookie itself used to live on the domain of the affiliate network, let's call that A-win. But effectively what the networks have done now is they've found alternatives to that by using third party cookies. Other provisions for being able to track the sale will be things like fingerprint tracking and cookie list tracking. And is card linked offers an answer? So I see an increasing number of online retailers turning up in card linked offers.
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