All We Need Is Radio Rajar
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The Future of Access Entertainment
Mr Beast is as big as any music star or any television star. He actually spends millions of pounds on each video. So they have the budgets of television series now. They tend to be between 10 and 30 minutes in length. It's an entertainment star, but his world is that of YouTube and YouTube views. The way the YouTube economy works is that it's an ad-based economy like ITV or Channel 4. And there's adverts in different places before and during the videos. If you're being watched hundreds of millions of times, you're creating a lot of revenue for yourself.
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