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Why DTC Goes Beyond the Dot Com with Carter Jensen of General Mills

Up Next In Commerce

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Dot Com, Not a Dot Com?

Pranay Prayan: I think, en the innovation, that space has always been reserved for like, fashion and beauty. We want to kind of take on those opportunities and really kind of push into those new territories. While we're here to provide the best commerce experiences in organic or paid units, whatever it might be - i lean on the brand leaders who are the best at doing that. And they might come back and say, you know, x, y and z is actually better.

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