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Has a Global Market Rotation Begun? + Inside the Ultra-Luxury Hotel Industry

Prof G Markets

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Wealth, Luxury, and Hospitality Trends

This chapter explores the evolution of ultra-luxury hotel marketing in the social media era and the newfound willingness of wealthy individuals to splurge on high-end accommodations post-COVID. It discusses the societal implications of wealth transfer and the issues tied to dynastic wealth, including the call for a significant inheritance tax to address economic imbalances. Through personal anecdotes and a critique of high-end investments, the chapter highlights the contrast between perceived luxury and actual value in hospitality choices.

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