
Why B2B Marketers Need to 'Prove It' With a Trust-Building Content Strategy: Melanie Deziel on Marketing Smarts [Podcast]
Marketing Smarts from MarketingProfs
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How to Prove It Success
Think of it like a sprint and not a marathon, keeping with your metaphor there. Like what hurdle or pothole would you wanna warn them of? Yeah, so there's two I think that are major. So we've helped them swerve the pothole, jump the hurdles. What is prove it in your mind so that everybody can unpack this for themselves? We're seasoning our strategy with proof,. We're just sprinkling it throughout a lot of the stuff we're doing to try to bring that proof more to the surface.
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