4min chapter

Chew on This - Digestable DTC Content cover image

Ryan Babenzien - JolieSkinCo - Season 02 Episode 01

Chew on This - Digestable DTC Content

CHAPTER

How We Built a Profitable Business

We were air-freating product because we launched, it sold out so fast. Fortunately, we built a margin inside the product that allowed us to have more margin than most first-time founders put on their product when they started business. We surveyed 500 potential customers over what the price would be for an item like this and wanted to understand the elasticity of what their willingness to pay would be. Women in America on average spend over $2,500 a year on hair, skin, and process.

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