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Unmistakable Classics: Seth Godin | The Emotional Journey of Shipping Creative Work

The Unmistakable Creative Podcast

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How to Get the Word Out

Marketing is all about reaching for the smallest viable audience. Yet people feel this endless need for approval and validation from people they don't even know. If we if we look at any home run modern success of the last 10 or 15 years with the exception of Google, they have succeeded with a very tiny audience. No one in the United States has a Tesla - less than 1%.

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