14min chapter

Equity cover image

Brex's 2022 reality

Equity

CHAPTER

Strategic Shifts: Brex's Evolution in a Changing Landscape

This chapter explores Brex's strategic pivot from catering to small and medium-sized businesses to focusing on their core startup clientele in response to pandemic-driven challenges. It highlights the importance of clear communication and eligibility criteria as the company faced backlash over its service criteria changes. The discussion emphasizes the need for innovation and adaptation in response to the evolving demands of remote-first operations and compliance issues.

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