Brex's 2022 reality
Equity
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Strategic Shifts: Brex's Evolution in a Changing Landscape
This chapter explores Brex's strategic pivot from catering to small and medium-sized businesses to focusing on their core startup clientele in response to pandemic-driven challenges. It highlights the importance of clear communication and eligibility criteria as the company faced backlash over its service criteria changes. The discussion emphasizes the need for innovation and adaptation in response to the evolving demands of remote-first operations and compliance issues.
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