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Hone Is Just a Brilliant Brand
Hone is just a brilliant brand, I love for me, I love not necessarily that the product side, I'm weak at product, that's one what I've learned. Honu didn't have a great year last year because in a way Amy fell out of love with it,. She couldn't, she just lost innovation for products and you can see if the brand owner loses interest, loses motivation, it's game over. And obviously because you now identified what you're good at in the business, you can all just go into stuff that you're actually genuinely good at and not start to stress about all this other stuff.