This episode is part of our Kitchen Side series, where we pull back the curtain and share the behind the scenes conversations we have at our agency.

We included Tommy Walker in this discussion to help us outline the difference between an audience, a community, and a customer.

Together, we discuss ways to define your audience, nurture relationships, and leverage community in order to build your audience.

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Tommy runs his own content marketing consultancy, The Content Studio.

Follow Tommy Walker on LinkedIn or Twitter

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Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

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