Use Your Money to Buy Happier Time
HBR IdeaCast
00:00
Are You Really Good at Creating Opportunity Costs?
People are really bad at spontaneously generating opportunity costs. So ifwe were not very good at thinking while if i spend three hours on this laundry, then that's three hours that i could have spent doing something else. And actually just helping people remember that any time used decision means that it's coming at to being able to do something else seems to shift people toward making time saving purchases.
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