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The Services Buying Journey

The Business of Authority

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How to Get Referrals

Step one is asking people if they can recommend someone that didn't actually work. Step two is very frequently Googling. You don't want your name to pop up in a Google search because it's, yeah, unless they're searching for your name. If you go to Google something, you're not Googling for Bob. In this case, you know, how much does a water heater cost installed or where can I get a water heater? The other thing is the, the, it's interesting that you went to the store and you saw how much the physical object costs. So you're kind of anchored around there. What, at what point would you have started to think

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