Embracing Authenticity and Connection in Podcasting

Learn how to launch and grow your podcast from the best in the industry.

If you’ve been listening to Online Marketing Made Easy for a while, you know that one of the questions I always ask my guests is, “What would you do if you had to start your business all over again? What would you focus on first?”

And for me, answering that question is super easy. Without a shadow of a doubt, I would start a podcast from day one. Yes, friend, it’s true. Online Marketing Made Easy has brought so much more to my business than I ever thought possible, and it’s also been such a great creative outlet for me. 

Not only does a podcast help you develop a presence for your brand and directly connect with your target audience, but you can also make great money in the process. My team and I just recently had our first 1 million downloads month, and I could not be more proud. It’s taken a lot of hard work, changing directions, and trying out new things -- but it’s been well worth the effort. 

So in the spirit of all-things podcast, I thought I’d invite Jenna Kutcher, the host of the Goal Digger podcast, on to the show to share a few words of wisdom. Jenna is the crème de la crème of podcasters and content creators, so I know you’ll be just as excited as I was to hear what she has to say.

In this interview, you’ll hear Jenna and I discuss:

• How to set realistic production and metrics goals
• Tips on how to monetize your podcast and when to start
• When is “too late” to create and launch a podcast
• The pros and cons of being part of a podcast network

Do you have your listening ears on? Good -- because if you’ve ever considered starting a podcast, you definitely want to listen closely.

Here’s a glance at this episode...

• [08:05] The key to a successful podcast is to find a way to produce content sustainably. Have systems in place that allow you to show up and keep running.
• [10:45] Don't let things that don't matter hold you up. Find out what you are doing and why. A podcast can be a top of funnel, establish you as an expert, or become an interview opportunity. Get clear on your goal. 
• [12:41] Set a goal for your podcast. Could it be a list builder, a way to establish credibility, or a means to pivot your business? Your results will depend on what that goal is.
• [16:52] Monetize from day one. People will continue to go back to early episodes. You could use it as a list builder or an affiliate play. 
• [20:53] It's not too late to start a podcast. No one will approach it like you will. Listeners listen to multiple shows.
• [26:14] Subscriptions or paid models are becoming popular. Jenna likes the idea of creating value for free and giving away content. 
• [34:54] Jenna loves that people are inviting her voice into their lives. Podcasts are a reference library to so many different topics. If the host isn't an expert, they can bring an expert in.
• [38:29] Jenna has a free masterclass on how to podcast. It shares all the beginning information, so there's no second-guessing.

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