Starbucks with Connie Birdsall
A Change of Brand
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The New Logo Embraces and Respects Our Heritage
In 19 87, we dropped the brown. Star bucks became green, and we embraced the siren. It became starbuk's coffee comp so now here we are, and the world has changed,. The new interpretation of the logo, at its core is the exact same essence of the starbuk. And that is the love we have for our coffee ... We've allowed her to come out of the circle in a way that gives us the freedom and flexibility to think beyond coffee.
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