The Importance of Identity in a Brand

Cutie pollutes is a new brand of water. The name liquid death comes from the idea that plastic bottles don't actually get recycled anymore and wind up in our oceans. Cutie pollutes are adorable friends that mutilated by single use plastic, so if I lose you, it's now tragedy because plastic doesn't get recycled and kills more cuties for me. These cuties are so cute, you'll want to hunt them to death, right?