Rao’s Pasta Sauce is the Zoom of Food
Slate Money
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Rao's Pasta Sauce: An Everyday Luxury
This chapter discusses the recent acquisition of Rao's pasta sauce by Campbell's, highlighting its quality standards, all-natural ingredients, and success in convincing consumers to pay extra for better quality. It also explores the reasons why other jarred pasta sauces contain added sugar and the longevity of jarred tomato sauces.
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