Episode 48: Tracking OKRs and impact as a user researcher
The User Research Strategist: UXR | Impact | Career
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Tracking OKRs and impact as a user researcher
Learn why user research is a lagging indicator and how to track the success of a project through a research plan with defined metrics. Explore an example of evaluating a checkout flow in an e-commerce company and the success metric of increasing click-through rate.
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