The Decline of Olympic Viewership

This chapter explores the sharp decline in viewership for the 2022 Winter Olympics, examining NBC's record low ratings amid a backdrop of political, cultural, and logistical challenges. It analyzes factors such as audience fatigue, the impact of COVID-19, and a shift in media consumption habits, particularly among younger viewers. Additionally, the chapter touches on the broader implications for traditional media and unionization efforts in the context of changing workplace dynamics.