Borrowing proven e‑commerce marketing elements

Nathan asks what top direct-to-consumer brands do and describes copying product pages, influencer tactics, and emails then personalizing them.

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Most founders think they need a completely original idea to succeed. The truth? Great businesses are often built by borrowing brilliance — and putting your own spin on what already works.

In this episode, I break down the concept of “good artists copy, great artists steal,” and show you how to apply it in your business. From how I grew Foundr’s Instagram to how I built and exited my ecommerce brand, Healthie, this approach has helped me create traction faster without reinventing the wheel.

Here’s what you’ll take away: • Why borrowing proven strategies beats starting from scratch • Real examples of how top brands like Canva, Airbnb, and Dollar Shave Club modeled what worked • How to ethically “steal” ideas, put your own twist on them, and win in your market

If you’re stuck thinking you need the next revolutionary idea, this episode will free you to focus on what matters most: finding what already works, making it better, and making it your own.

This is a brand new solo series I’m testing, and I’d love your feedback. Email me directly at nathan@foundr.com — I read every reply. Hope you enjoy it.

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