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Peter Hense: How first-party data will kill CMPs

Masters of Privacy

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The Importance of Consent in a Complex Environment

In my experience as well, people don't dare removing those tags because nobody knows who put them there. We have seen CMP integrations that had a consent rate or they still call it conversion rate of up to 80%. But those were not like asked, like, not transparently asking for things for data to be handed over. And sample sizes fell all the way down to even 10%, 11%. My personal opinion is that in the best case, or as an average 10% would agree for various reasons.

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