Jumping Off a Cliff

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Nurish is a brand new baby water company that would sell purified water sold in wide necked bottles for mixing formula on the go. Neither of us had ever been involved in manufacturing. We had never seen anything like what we were putting together. It was less sun dance and more romancing than stone. When you're kind of sliding down the cliff. I supposed to just jumping into the abyss, but it was certainly a departure. This is a delightful new twist on our usual cliff jumping metaphor,. especially if you happen to be afraid of heights.

For some entrepreneurs, risk is just part of the game. But for the reluctant entrepreneur, whose endeavors come as a response to a need they've identified, risk can feel more like a necessary evil. That’s why you need to learn to harness risk. Stacey Abrams, an entrepreneur and scale leader both in and outside of politics, is a perfect example of how harnessing risk can be key to your success. Outside of politics, she’s started three companies with her business partner, Lara Hodgson. Their new book, Level Up: Rise Above the Hidden Forces Holding Your Business Back, dives into the lessons learned from those experiences. She also founded and scaled two voting rights organizations: the New Georgia Project and Fair Fight Action, as well as the census mobilization effort Fair Count and the Southern Economic Advancement Project.

Read Level Up: Rise Above the Hidden Forces Holding Your Business Back, by Stacey Abrams and Lara Hodgson

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