Interview: Sarah Carter, co-author of How Not to Plan, on using behavioural science to improve health and sustainability
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Unveiling Advertising Myths: The 'Mythbusters' Journey
This chapter explores the creation and evolution of the 'Mythbusters' column in AdMap, which aimed to challenge common misconceptions in advertising. It highlights how the initiative grew to reflect the industry's complexities, emphasizing that true learning often comes from failures rather than mere successes.
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