2min chapter

In Depth cover image

How to be effective up and down the org chart | Matt MacInnis (Rippling, Inkling, Apple)

In Depth

CHAPTER

Effective Marketing Strategies for Diverse Product Offerings

Exploring the complexities of marketing multiple products within a company using Ripling as a case study. Emphasizing the need for individuals with first principles thinking in the go-to-market team.

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