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5min chapter
The power of personalization in the age of AI | Mark Abraham
TED Business
The Importance of Personalization in Building Trust
This chapter highlights the importance of businesses moving from impersonal selling techniques to creating personalized customer experiences that build trust. It also discusses the ensuing societal anger when brands fail to meet customer expectations and the need for collaboration between businesses and consumers to restore meaningful connections.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode