BDTP. Re-engagement Emails with Tim Hart
UI Breakfast: UI/UX Design and Product Strategy
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The Importance of Re-Engagement Emails
It's more expensive to get a new customer than it is to keep a current customer. Re-engagement emails matter throughout the life cycle for SaaS email marketers. The biggest criteria is going to be from their engagement with your product or service and communications. If people are no longer consuming at the forefront of the things you're putting out, that means they might want to look elsewhere.
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