Tetragrammaton with Rick Rubin cover image

Palmer Luckey

Tetragrammaton with Rick Rubin

00:00

Navigating the VR Frontier

This chapter chronicles the journey of transitioning from hardware to software in the realm of virtual reality, highlighting their initial challenges with programming and the need for hands-on experience. It discusses their success in securing investment despite skepticism and their innovative marketing strategies that engaged users directly, helping to establish a foothold in the VR industry. The narrative reflects on the evolving relationship between technology and user interaction, raising questions about the future of computing and the potential limits placed by easy-to-use interfaces.

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