Unlocking LinkedIn's Potential for Business Growth

If you’re still sleeping on LinkedIn in 2025, this is your wake-up call 🚨

I’ve been shouting this for a while — the amount of organic reach and business opportunity on LinkedIn right now is insane. In this keynote from a recent Vegas conference, I break down why LinkedIn is behaving like Facebook did back in 2013… and why it’s a massive miss if you’re not capitalizing on it.

I get tactical — what kind of content actually works, how to show up if you're camera shy, and why building a brand is way more powerful than your next cold call. This is about long-term brand over short-term sales. If you're trying to grow your business, hire better people, or finally land that dream investor, this one’s for you.