Broadway has always been a high-risk, high-reward kind of business — but with costs to mount a production higher than ever, producers are leaning into new strategies to try to recoup investments. Now, as Broadway wraps its highest-grossing season on record, the hottest tickets to celebrity-studded shows are going for upwards of $800.
On today’s Big Take podcast, we speak with two Tony Award-winning producers, Daryl Roth and Lucas Katler, about what it takes to succeed these days in show business, and we hear from Bloomberg Pursuits’ Chris Rovzar about what Broadway’s new economic reality means for tourism, for art and for what audiences pay at the box office.
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