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Nothing Wants to Face Off With Apple

Business Wars Daily

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Nothing's Hype Over Nothing

Nothing, a London-based company that makes smartphones and earbuds, is trying to take on Apple. CEO Carl Pei says nothing isn't squaring off with other Android phones in the market. Nothing's phone one is currently out of stock on the company's website; it's unclear when it will be restocked. When nothing Soho store opens before Christmas, the first customers in can buy one of 100 pairs of numbered earsticks.

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