The Language of Innovation

i'd like to start with a kind of semiotic of innovation, how we conceive of it. The goal was to obviate the need for standards in evaluating new things. Innovation burdens our ability to think about what we want to do and produce an obligation to present ideas under the guise of innovation. genuine innovations, by ancient standards, those would be innovations that last, are rare. Those sham innovations are essentially all that we now have left to day.