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David Baszucki (Roblox) - When the Platform is Your Product

Entrepreneurial Thought Leaders (ETL)

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The Strategic Solution to Monetizing Your Game

Only about 2% to 3% of users, like in any premium product, choose to spend money. So our developers know it's first and foremost, it's got to be fun. And then how do I feather in the monetization? This system allows the developer to make a game that brings in virtual currency,. Then the developers can collect that virtual currency and cash it back out for real dollars.

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