117: Moving from Ecom to Direct Response and Making It Work ft. TJ Ferrara with Bubs Naturals
Affiliated: ClickBank‘s Official Affiliate Marketing Podcast
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How to Launch a Brand That Gets Results
Sean: Every asset that we've created is going to be used and repurposed multiple times. It's just at what point in the sales cycle are we introducing them? When what channels are you mostly focusing on when you look at the digital side? Is it the web platforms you're going to targeting for the first exposure points? Yeah. So our first exposure points originally were email SMS and paid social. We were really, really lethal at paid social. I've been on Google AdWords since day one, Facebook since day one for the most part. And again, super small team. Most people don't really work with that nurture sequence on the back end. Now we get the fast
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