"The Illusion of Choice: 16 ½ psychological biases that influence what we buy" - Richard Shotton
Sweathead, A Strategy Podcast
The Messenger Effect Is a Bias in Advertising
If an academic could come from like Princeton or Harvard and they were breaking various conventions they looked even more appealing. Whereas if someone had come from very low status college they could break the same convention and look less authoritative. So it's an interesting bias in that not everyone can apply it has a multiplicative effect. If you're already high-stakes you become even more so if you are showing other symbols of low-statteness it makes things worse. Richard, thank you very much for joining me here on Sweathead today.
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