Is There a Time to Invest?

It's like maybe it seems the time to invest the most is in the beginning when you're formulating the idea because ultimately, even if that takes a little longer than you think it should take, it ultimately saves you more time and probably makes the output a lot better. And I think another way just to just to tack this on is like making sure that whoever is supposed to be, you know, whoever has the byline on the piece, the founder, CEO, whoever had making sure that they also do a lot of reading," he said.