63. Laxman Narasimhan, CEO of Reckitt Benckiser, on corporate purpose during a crisis
Inside the Strategy Room
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The Death-Tall Hand Wash Challenge: A Way to Combat the Coronavirus
The company created a series of social media interviews for the death-tall hand wash challenge. In aggregate, I understand these videos have been viewed over 120 billion times. "There was something happening clearly bigger than all of us," he says.
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