
Fast Fashion | Dress for Excess | 4
Business Wars
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Navigating the Turbulent Waters of Fast Fashion
This chapter explores the challenges encountered by fast fashion brands, focusing on the closure of Forever 21's first store as a sign of declining fortunes. It also examines the resilience of the industry through competitors like Shein, Zara, and H&M during the COVID-19 pandemic and hints at new entrants that may reshape the market.
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