i think we're all living through this in this moment right now. We know that there's a microscopic possibility of them happening, and if they happen, it would be catastrophic. The experience of the felt experience of the pain might bring so distant and so remote that we don't have the internal motivation to reach upstream. Once katri wipes out new orleans, there's no one they would question the need to rebuild it. And so a, that's the dynamic that's very, very difficult to fight. S how do you at the urgency that comes naturally with down stream work for for work yet?
Dan Heath is the co-author, along with his brother, Chip, of four New York Times bestselling books: Made to Stick, Switch, Decisive, and The Power of Moments. The Heath Brothers’ books have sold over three million copies worldwide and been translated into 33 languages. But, interesting, separated by 10 years, the two weren't super close until they began to collaborate later in life. Their work has transformed not only the lives of millions of readers, but along the way, two brothers as well. Dan’s new book - his first solo release - Upstream: The Quest to Solve Problems Before They Happen (https://amzn.to/3hmfMC7) debuted in March 2020 and was an instant Wall Street Journal bestseller. Dan is a Senior Fellow at Duke University’s CASE center, which supports entrepreneurs who are fighting for social good. He lives in Durham, North Carolina.
You can find Dan Heath at:
Website : https://heathbrothers.com/books/upstream/
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