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5min chapter
The Other Game: How Athletes Become Brands
DealBook Summit
Athletes and Media: A Changing Dynamic
This chapter examines the shifting relationship between athletes and media, highlighting the desire for real-time access and communication. It addresses the tension between authenticity and the pressures of social media, as athletes navigate their branding in a landscape influenced by younger sports team owners.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode