3min chapter

The Tim Ferriss Show cover image

#382: Safi Bahcall — On Hypnosis, Conquering Insomnia, Incentives, and More

The Tim Ferriss Show

CHAPTER

How to Measure the Impact of Culture on Your Business?

Culture is often talked about for 200 pages in a book without ever defining it properly. It's not as cleanly examinable or testable as incentives in many respects. Incentives people, it's like, it's the incentive stupid. And i remember talking to somebody at one point who was afraid of heights and they were watching an aphobia being cured. She walked althe way up to the top ofthis ladder and comes down, and she goes, how do you feel? And she goes, i feel great. My husband said he would give me a hundred dollars if i climbed to the topOfTheLadder. I think it's also an example of bringing a

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