Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast cover image

Evolution of the SEO Role -- Jordan Koene & Tyson Stockton // Previsible

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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What Do You Look for in an ESO Leadership Roll?

Tyson: These types of rolls require a thoughtfulness similar to how would place a ceo or a c m o in a company. And the reality is that over 50 % of those have nothing to do with esio. In a nutshell, here, you're looking for the leadership characteristics and the ability to really drive the division forward. For s t o in one of these individuals. i think it's also important to recognize that sometimes you get these leaders not from the aso discipline. But they must understand asio well enough. They must get that other forty to 50 percent of the real asioskis to a place where they can communicate, convey and manage o effectively.

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