How to Market to Baby Boomers

Copy Blogger FM is about emerging content marketing trends, interesting disasters, and enduring best practices. Sonia Simone: Today I want to dive into some thoughts about marketing with demographics and with psychographics. For example, marketing to baby boomers or marketing to millennials. The New York Times ran a piece that was kind of adorable in its way about how the new thing has been marketing to boomers.