Operationalize Your Way to Success, with Michelle Tilton
B2B Growth
00:00
B2B Growth Will Be Right Back
The CRM is obviously accessible by BDR team. And they're seen that directly in the nuts informing them and also what you guys are doing with targeting and marketing messaging. So we feed it directly into the CRM from a super tactical standpoint. The CRM then segments the data based on our BDR territories. They'll put the leads into a cadence that we have already set up for different intent data topics, as well as in our cadences include Appound College.
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